In this case, many students in the sales class and students in GSM achieved a utilitarian return on their volunteer efforts after graduation in the sense that they were more qualified to work in those particular areas of the sport industry.
Since implementing the sales class in , over 30 students who were enrolled in that class have received entry-level job offers in ticket sales or sponsorship sales in the sport industry. From the GSM side, many students have successfully found employment in marketing areas of minor league baseball and intercollegiate athletics as a result of their involvement with the volunteer organization.
Some students have even found sponsorship activation to be of interest and discovered that their work with GSM was considered by sport industry managers to be a highlight on their resume. As articulated by Doherty , rates of volunteering are declining, but an ever-increasing demand for it exists within the sport industry.
Indeed, within athletic departments at many universities, resource constraints make student help virtually a necessity. The cumulative effort of sport management faculty and students at Georgia Southern University provides an example to industry leaders of how this problem can be handled in a creative, innovative way that provides tangible benefits for all stakeholders involved.
Tony Lachowetz is a member of the faculty of sport management at the University of Massachusetts-Amherst. His research focuses on sport marketing and sponsorship. Sam Todd is a member of the faculty of sport management at Georgia Southern. His research concentrates on the behaviors and attitudes of employees at work.
Windy Dees is a member of the faculty of sport management at Georgia Southern University and focuses her research in the area of sport marketing and sponsorship. Chelladurai, P. Human resource management in sport and recreation 2nd ed. Champaign, IL: Human Kinetics. Cheng, J. Organizational slack and response to environmental shifts: The impact of resource allocation patterns. Journal of Management, 23 1 , Crook, T. Strategic resources and performance: A meta-analysis. Strategic Management Journal, 29 , Cuskelly, G.
Volunteer management practices and volunteer retention: A human resource management approach. Sport Management Review, 9 2 , Doherty, A. Sport volunteerism: An introduction to the special issue. Fairley, S. Volunteering abroad: Motives for travel to volunteer at the Athens Olmpic games. Journal of Sport Management, 21 1 , Ferris, G. Political skill in organizations.
Journal of Management, 33 3 , Greenwell, T. Sport Marketing Quarterly, 16 2 , Harris, K. The impact of political skill on impression management effectiveness.
Journal of Applied Psychology, 92 , James, J. Comparing sport consumer motivations across multiple sports. Sport Marketing Quarterly, 13 , McDonald, M. Does bat day make cents? The effect of promotions on the demand for Major League Baseball. Journal of Sport Management, 14 , Slotegraff, R.
The role of firm resources in returns to market deployment. Journal of Marketing Research, XL , Swanson, S. Motivations of college student game attendance and word-of-mouth behavior: The impact of gender differences. Sport Marketing Quarterly, 12 3 , Aflac Insurance combined two of the great characters of all-time when the great Yoggi Berra and the Aflac duck got together to make commercials.
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